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It’s one thing to create a business and another to expand and scale it. The distinction, of course, lies in a business owner’s ability to own their business and not merely create a demanding job that, more often than not, doesn’t quite meet their expectations. But where to start?

In essence, scaling a business is more than just growing it, but instead creating an environment where that growth is sustainable for the long term. Scaling a business means that a company’s increase in revenue is faster than the costs. It means that the substantial upturn in activity places them in front of opportunities ripe for the picking.

Here are four tips to overcoming the odds and successfully scaling up a business:

 

Hire a Winning Team

They say teamwork makes the dream work, which is true, especially for successful businesses. The difference, however, is hiring the right people instead of just filling positions left and right. Even in people, it’s quality over quantity, and the most successful business owners invest in a winning team that increases productivity, meets goals, and grows with the company.

 

Build a Solid Public Profile

Steve Jobs, Elon Musk, Jeff Bezos – these people built companies that are some of the biggest and most successful today, but their larger-than-life public profiles are also part of the winning formula. Today’s generation wants authenticity, and the best businesses stand on the shoulders of their owner, not by corporate messaging.

 

Automate Processes

With today’s available software designed for small, repetitive tasks, more and more businesses can function without their leaders. The key is to put automated processes in place so the workforce doesn’t become the system itself. Automating processes frees them up from repetitive, mundane tasks so they can focus on more important functions of the business.

 

Be Lean and Agile

With so much competition in place, the best businesses are the innovative ones that remain attuned to the pulse of their clients. These businesses don’t just grow but thrive, often ensuring that their product aligns with what the market needs. Often, companies do this by listening to the target audience, learning from customer feedback, and incorporating those changes on every product at every juncture.

Work towards incorporating these elements into your day-to-day operations and you’ll have an easier time scaling your business.

Joseph Joe Mcinerney Chicago